Mahlo at ITMA Barcelona

The highlight in the 2019 trade fair calendar

ITMA, the largest and most important trade fair for textile machinery, was on the agenda in 2019. Every four years, the show serves as a guide for the technical and economic development of the sector. Accordingly, Mahlo GmbH + Co. KG was very much looking forward to and excited about the seven days of the trade fair in Barcelona.

Did the long preparation time and the many working hours for the ITMA 2019 project pay off? The management and staff of the machine builder asked themselves this question at the start of the trade fair on 20 June. After an intensive but very nice week at the Fira de Barcelona, the clear answer was: Absolutely!

"Despite the subdued situation on the world market, our sales representatives, application engineers and developers held very good and concrete discussions, completed new orders and won many new interested parties," says Mahlo CEO Rainer Mestermann. There was hardly a chance of passing by the stand number C203 in Hall 2. The attractive and modern presentation of the Mahlo systems and machines proved to be a real magnet for visitors.

Clever stand concept

In the mSmart section, the experts were able to convince themselves of the new digitalization concept from the Lower Bavarian think tank and get to know the new control room software mPilot as well as the data analysis tool mLog. "Since the name Mahlo has stood for high-quality automatic straightening machines and process optimization in the textile industry for decades, we presented our bestselling weft straightener Orthopac RVMC-15 and the RFMB-15 needle straightener in live operation as the heart of our straightening devices and process control," says Sales Director Thomas Höpfl. Demo units of the process control systems rounded off the concept. In the denim corner, everything revolved around the robust cotton fabric. The ITMA was the perfect opportunity for Mahlo to test market reactions to the new Orthopac GXRVMC-15 high performance weft straightening concept. And another highlight at the stand: the original desk of company founder Dr. Heinz Mahlo, where visitors could have a souvenir photo taken.

Tradition meets innovation

There also was hardly an empty place in the Mahlo-Bistro. But who can resist a cool wheat beer with real Bavarian white sausages and pretzels?! Two traditional costume days also proved to be an eye-catcher for trade fair visitors and other exhibitors. Equipped with Dirndl and traditional vests, the Mahlo team around the owner couple Greenwood-Mahlo caused a sensation. So much so that some ladies were spontaneously engaged as models for photo shoots at the stand of the German braiding machine manufacturer Herzog.

With the successful combination of high-tech and Bavarian down-to-earth attitude, Mahlo presented Mahlo's appearance at ITMA 2019 was really impressive.



Mahlo GmbH + Co. KG • Donaustraße 12 • 93342 Saal /Donau
Tel.: +49-9441-601-0 • info@mahlo.com